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Business-Marketing & Management (AAS) - 60 credits

Why Choose Business: Marketing & Management?

Whether you are studying marketing or management, this program combines both to give you a background stronger than each individually.

Skills Acquired

Here is a list of skills you will gain when studying this track:

Management, skills:

  • Leadership
  • Creative thinking
  • Communication
  • Human relations
  • Decision-making
  • Organizational development
  • Accounting and economics

Marketing skills:

  • Marketing strategy and its connection to corporate strategy
  • Social responsibility and ethics in marketing
  • Marketing research and information systems
  • The marketing environment
  • Market segmentation, target markets and customer behavior
  • The marketing mix: product, price, distribution and promotion decisions
  • Collecting information from different sources
  • Thinking creatively
  • Creating and maintaining interpersonal relationships
  • Developing and building teams
  • Making decisions or solving problems
  • Organizing, planning and prioritizing work


Careers in Business: Marketing & Management

Projected Job Growth

Growth for Marketing Mangers is 9.9% according to Job growth varies depending on the specific area of management.

Types of Jobs

(Bureau of Labor Statistics)

The following are links to statistics pertaining job growth and salaries for a variety of careers in management and marketing.

Among the most attractive career options in the management field are:

  • Human Resource Manager
  • Benefits Manager
  • Compensation Manager
  • Training and Development Manager
  • Human Resource Recruiter
  • Labor Relations Specialist
  • General Manager
  • Operations Research Analyst
  • Production Planner

Among the attractive career options in marketing are:

  • Product and Brand Management
  • Sales and Sales Management
  • Retail Management
  • Marketing Research
  • Advertising
  • Distribution/Logistics Manager
  • International Marketing

Average State Pay

Salary is dependent on the area of concentration for management and marketing.



Although most business management graduates do not become managers right out of college, all can use their knowledge of management as a way to understand how companies operate. This understanding will allow you to function more effectively regardless of the type of job you are seeking.


College students who have studied marketing provide a fresh source of talent for companies and organization looking to keep current.

Degrees & Certificates in Business: Marketing & Management

Associate of Applied Science


  • General Business
  • HR Management
  • Information Management
  • International Business
  • Management
  • Marketing
  • Small Business


The Business: Marketing and Management AAS Degree is designed for individuals who wish to seek employment after graduation or who want to enhance their advancement opportunities with their current employers. The program offers a combination of general education and business classes that provide students with critical thinking and technical business skills. These skills are appropriate for positions in management, supervision, marketing, sales or small business management.

Normandale business programs are nationally accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

The Higher Learning Commission has extended Normandale's accreditation to include the online delivery of the Associate of Applied Science in Business: Marketing and Management.

Core Courses - 40 Credits

Code Title Credits
ACCT 2251 Financial Accounting 4
or ACCT 2252 Managerial Accounting 4
BUSN 1201 Information Technology Concepts and Business Software 1 3
BUSN 2096 Internship in Business 2-4
BUSN 2155 Legal Environment of Business 3
BUSN 2300 Principles of Management 3
BUSN 2400 Principles of Marketing 3

Complete 20-22 credits of additional BUSN courses to reach 40 credits of required coursework.

  • BUSN Course #1
  • BUSN Course #2
  • BUSN Course #3
  • BUSN Course #4
  • BUSN Course #5
  • BUSN Course #6
  • BUSN Course #7

The department recommends that students complete courses which, when combined with the required courses above, lead to the achievement of a marketable business certificate. 

Additional Required Courses - 20 credits

Code Title Credits
ENGC 1101 Freshman Composition 4
COMM 1111 Interpersonal Communication 3
or COMM 1101 Fundamentals of Public Speaking 3
or COMM 1121 Small Group Communication 3
ENGC 2102 Business and Technical Writing 3
ECON 2201 Principles of Microeconomics 3
or ECON 2202 Principles of Macroeconomics 3

Complete 7 credits of additional MnTC courses to reach 20 General Education/MnTC credits.

Other Degree Requirements

  • If needed, complete additional courses to reach 60 credits total.
  • Earn a minimum cumulative grade point average (GPA) of 2.0 for college-level coursework (courses numbered 1000 and above) completed at Normandale.
  • Earn a minimum of 20 college-level credits at Normandale.  

    Coursework in this degree program satisfies a portion of the Minnesota Transfer Curriculum (MnTC)