2015 CX Innovation Awards

2015 CX Innovation Awards Presented to Western National and Normandale Community College (Continuing Education and Customized Training)  Announced at CXPA's 2015 Insight Exchange Event in San Diego

CX Innovations Awards 2015 SAN DIEGO--(BUSINESS WIRE)--The Customer Experience Professionals Association (CXPA), the premier global non-profit organization dedicated to advancing and cultivating the Customer Experience profession, yesterday announced that the winners of its 2015 CX Innovation Awards are Crowe Horwath LLP, John Deere, Optum, Sandy Spring Bank, and Western National Insurance Group. Additional finalists were also honored.

"Again this year, the winners display noteworthy variety - in approach to enhancing customer experience as well as in industry sector - and this points out how rich and deep the discipline of customer experience is becoming."

The awards were presented during the CXPA's annual Insight Exchange event, which is being held at the famed Hotel del Coronado in San Diego, California. Customer experience professionals from varied regions of the world have gathered for world-class learning and networking, with the Insight Exchange's unique approach to knowledge exchange and its focus on innovation. The event, which is notable for its highly interactive Member to Member (M2M) sessions, continues through today.

The CX Innovation Awards have for four years recognized new practices that improve customer experience, result in strong business impact, and advance the field of customer experience for other organizations. A panel of industry experts reviewed a large group of entries, chose 10 finalists, and then selected the five winners: Normandale Community College (Continuing Education and Customized Training) and Western National is one of the five winners.

Western National Insurance Group - Public/Private Sector CX Training Partnership
Western National and Normandale Community College received a grant from the Minnesota Department of Employment and Economic Development to provide CX training to Western National's Minnesota employees. The curriculum consists of CX foundation courses and skill development courses on journey mapping, user-based design, measuring the customer experience, and managing for employee engagement. An advisory board of Minnesota CX community members provides insights. The CX curriculum and course materials are designed to be reused by organizations in many different industries, to ensure that a program based on CX best practices is available to any Minnesota company.

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