Marketing Communications

The intent of the Normandale Community College Marketing Communications Plan is to support the mission of the college, its efforts in targeted enrollments and the image of the college in the community. The Normandale marketing team consists of only five members. We produce or co-produce the content for the majority of Normandale's official publications and communications channels, including:

  • Website content support

  • Normandale's social media sites -

  • Normandale Reader and Creating Futures Magazine (distributed bi-annually to Normandale stakeholders)

  • Outreach publications: Admissions, Financial Aid, Foundation, Student Services, Theatre, etc.

  • Any advertising for Normandale (print, broadcast, internet, etc.)

  • Various internal brochures, postcards, posters, etc. used by departments on campus

Our extended team also includes talented outside partners in graphic design, printing, professional photography and videography.

Mission and Objectives of the Marcom Department

Our Mission:
To promote Normandale's strategic objectives, foster a culture of communication among internal and external stakeholders and steward the Normandale brand by showcasing the benefits of a Normandale education and building connections between the Community College and its diverse constituents.

Our Objectives:
We have four main priorities:

  • To elevate Normandale's reputation by sharing its stories and promoting its accomplishments to a broad audience, including the media

  • To strengthen and protect the Normandale brand through the use of consistent, effective visuals and messaging in the college's communication vehicles

  • To ensure that the Normandale brand is portrayed as successfully in online vehicles (website, social media spaces, etc.) as it is in print

  • To support internal clients on campus in developing and implementing their own marketing and communications strategies.