COMM 1113

Strategic Communication: Advertising and Public Relations

Recommended: Eligible for ENGC 1101, and READ 1106

This course explores the principles, practices, and ethics of strategic communication used in advertising and public relations.  It examines the role of advertising and public relations in the historical and modern world of communication.  By using an active learning approach, students will research, create, and evaluate advertising and public relations messages.

Credits: 3
Semesters: Spring
MnTC Goals: 9

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