Writing for Millenials
Millenials are a generation all colleges want to reach but they have a different attitude toward content than previous generations.
They get turned off easily by marketing language. Plus, they always want to bottom line everything they encounter. Zit.
So here is a real example culled from a dinner table conversation.
My older millenial daughter decided to read the Lawry's Pepper seasoned salt label.
She read it out loud:
"Enjoy more flavor and color than ordinary pepper with this jazzy blend of black and red bell peppers, and select spices.
- Use in place of ordinary pepper
- Shake on beef, fish or chicken
- Accent potatoes and vegetables"
Her comment: "I'd replace all that with 'not for fruit,' that's all I need to know."
Keep it simple and consider stating the opposite to get a point across.