Marketing Communications

The intent of the Normandale Community College Marketing Communications Plan is to support the mission of the college, its efforts in targeted enrollments and the image of the college in the community. The Normandale marketing team consists of only five members. We produce or co-produce the content for the majority of Normandale's official publications and communications channels, including:

  • Website content support

  • Normandale's social media sites -

  • Normandale Reader and Creating Futures Magazine (distributed bi-annually to Normandale stakeholders)

  • Outreach publications: Admissions, Financial Aid, Foundation, Student Services, Theatre, etc.

  • Any advertising for Normandale (print, broadcast, internet, etc.)

  • Various internal brochures, postcards, posters, etc. used by departments on campus

Our extended team also includes talented outside partners in graphic design, printing, professional photography and videography.

Tips For Working With Us

Ensuring a Successful Collaboration

The Marketing Communications Department exists to further Normandale's strategic objectives and to support the campus community. We are happy to provide time, expertise, resources and (when possible) funding for projects which help advance the College.

Below are a few tips for working with us that will help ensure that our collaboration is a successful one on both sides:

  • Get our office involved as early as you can. Like most departments, we are typically managing several projects and deadlines at once, and we will need sufficient time to provide value-added assistance. As a general rule of thumb:

    • a brochure takes 6-8 weeks from concept to delivery

    • a postcard or mailing takes 4-6 weeks

    • a professional video takes 4-6 weeks

    • a web page or website takes 3-4 weeks

    • a letter or e-communication takes at least one week.

  • If possible, do your strategic thinking in advance. We can be of greater assistance if you come in with a clear idea of what you want to communicate, how and to whom. But if you do need help with this up-front thinking, we can help you frame the problem and get started.

  • Be responsive.  Especially when it comes to media inquiries, time is of the essence. An unreturned phone call can mean a missed placement opportunity. And in all communications projects, timely feedback to all parties at the appropriate stages is essential.

  • Be specific. Much about the world of communications and marketing is subjective. But designers, photographers, videographers and writers are not mind-readers, so the more clearly you can articulate your objectives, the more successful your project will be. And don't hesitate to draw on the expertise of those you've asked to help you with your project-- most communications partners have years of expertise in their fields.

  • Have realistic expectations. A compelling marketing piece can go a long way toward advancing your objectives, but it is not a magic bullet. Remember that your audience is unlikely to give your communication as much attention and scrutiny as you do. The same goes for media expectations; remember that for every great story Normandale has to tell, there are hundreds of compelling stories from other sources competing for the same small slice of coverage.

Tips For Working with Others

The following are areas we don't cover:

Mission and Objectives of the Marcom Department

Our Mission:
To promote Normandale's strategic objectives, foster a culture of communication among internal and external stakeholders and steward the Normandale brand by showcasing the benefits of a Normandale education and building connections between the Community College and its diverse constituents.

Our Objectives:
We have four main priorities:

  • To elevate Normandale's reputation by sharing its stories and promoting its accomplishments to a broad audience, including the media

  • To strengthen and protect the Normandale brand through the use of consistent, effective visuals and messaging in the college's communication vehicles

  • To ensure that the Normandale brand is portrayed as successfully in online vehicles (website, social media spaces, etc.) as it is in print

  • To support internal clients on campus in developing and implementing their own marketing and communications strategies.