Paragraphing

Paragraph lengths are getting shorter and shorter online to make it easier for users to parse content. To use the industry vernacular, we are now in the age of "short form content." Blame Twitter.

Therefore, one thing to be avoided at all costs is a lengthy paragraph since almost all users are turned off by big blocks of text on a web page and automatically won't read them as with this example:

As the importance of having a post-secondary degree in the workforce increases, Normandale offers an affordable option to the first two years of college. Plus, we offer plenty of financial aid options, such as scholarships, grants, loans, and student employment. Along with the affordability, Normandale provides flexible transfer options. Students who earn an A.A. or A.S. degree will have a variety of transfer opportunities available to them. Normandale is a top transfer institution for Hamline University; Minnesota State University, Mankato; the University of St. Thomas; the University of Minnesota; and many other schools in the state.

Better:

As the importance of having a post-secondary degree in the workforce increases, Normandale offers an affordable option to the first two years of college. Plus, we offer plenty of financial aid options, such as scholarships, grants, loans, and student employment.

Along with the affordability, Normandale provides flexible transfer options. Students who earn an A.A. or A.S. degree will have a variety of transfer opportunities available to them.

Normandale is a top transfer institution for Hamline University; Minnesota State University, Mankato; the University of St. Thomas; the University of Minnesota; and many other schools in the state.

This doesn't mean make every sentence its own paragraph, but breaking down ideas into their own separate instances, does make more sense for web users and increases the chances of being read.

Contact the web architect is you need help with this.