BUSN 1102

Social Media Marketing

In this course, students examine how organizations use social media to listen, understand and engage their target markets, provide value to their customers and potential customers, and promote calls to action that lead to sales of products and services. Topics include blogs, microblogs, social networks, video sharing, photo and image sharing, podcasting, various social media platforms and careers in social media marketing.

Credits: 3
Semesters: Fall, Spring

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